Taylor Swift – ‘reputation’ (2017) Album Review

After a long hiatus, Taylor Swift has finally dropped her first album in three years!

And was it all worth it? The answer in short is YES.

After the endless Taylor media circus, circa Kanye West Vs. Taylor she was fed up. It’s clear she has now given media the snub this time around after the way she was portrayed over the entire phone call situation.

Not only was it damaging to her reputation, it sent Taylor into a dark hole mentally. She even broke her routine album release after 1989 to take some time out and re-evaluate things. But now the hiatus is over and she is ready for the next chapter with thicker skin and flare. Think of it as 1989’s darker sister!

From the snake theme, edgier videos and darker lyrics, Taylor is no longer her G rated self. She’s not exactly rated R, but perhaps more PG-13.  It’s still essentially classic Taylor with her signature relationship anthems but with more fun and attitude.

“Look What You Made Me Do” teased the new sound she was going for, and the entire body of work on reputation remains consistent in that element.

Feel-good tunes still feature with the smooth “Delicate” and infectious obsessive “Blank Space” Taylor on “Gorgeous”.

Highlights include “Getaway Car” which is Taylor at her very best and feels very Lorde with a touch of Freddie Mercury. “Dancing With Our Hands Tied” will also no doubt be a fan favourite with its beautiful melodic harmonies.

Relationship tunes aside, “I Did Something Bad” and anthemic “This Is Why We Can’t Have Nice Things” showcase confident Taylor who just doesn’t give a damn anymore. 

“Call It What You Want” and “New Year’s Day” is more on-par with her older material as it lightens things up with cute lyrics and less heavy production.”Dress” also feels very 1989 in essence, except more raunchier.

A noticeable difference on  reputation is it’s all Taylor with just one collaboration with Ed Sheeran and Future on the catchy “End Game”.

Verdict: Taylor Swift shows no sign of losing steam. She remains unbothered and a true pop master who knows how to cook up a mean tune. Welcome back Taylor, you’ve certainly been missed.

Best Tracks: Look What You Made Me Do, Call It What You Want, Don’t Blame Me, Delicate, Getaway Car, King Of My Heart, Dancing With Our Hands Tied, … Ready For It?, This Is Why We Can’t Have Nice Things.

Overall Rating: 8.5/10

Image: Universal Music.

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