Tinder Marketing 101…

Hilary Duff has released the music video *cough* Tinder advertisement *cough* for catchy new single “Sparks.”
When we actually get to see the actual shot music-video, Hilary looks superb and slayin’ but then we get constant intercuts to Duff and a radio-host discussing her newly-found use of using Tinder along with her going on an actual date.
While it does promote the popular dating app and annoyingly takes away from the actual song, I appreciate the message Duff is trying to get across. Be yourself, do something crazy for love and find that “Spark.”
Judge the video for yourself below:

*UPDATE* Watch the Tinder-free version below.